The Sunday Post
The Sunday Post- Hungry and thirsty visitors now want a lot more than just a See You Jimmy hat and a trip to a castle
7 June 2026
About this coverage
The Sunday Post explores Scotland's growing food and drink tourism sector, featuring Sip Seekers and founder Victoria Miller as part of a look at how authentic whisky and drinks experiences are shaping the future of Scottish tourism.
"Further whisky boom is just a Sip away."
"Whisky tourism is already hugely valuable, but Scotland is only scratching the surface of what this side of the industry could become."
— The Sunday Post
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The Scotman- ‘It’s the Skyscanner of whisky’ - how Sip Seekers is making Scottish whisky tourism easier
The Press & Journal
The Press & Journal- Sip Diaries to boost drinks and hospitality tourism in Scotland